eir GAA Stings
Client
eir
Industry
Professional Sport
Year
Duration
3 Months
Project overview.
As the official sponsor of the 2026 All-Ireland Hurling Championship, eir wanted to maximise the visibility of its sponsorship through a premium broadcast TV sting that would air throughout the Championship.
Titan developed and produced a high-impact TV sting featuring eir ambassadors Conor Whelan (Galway), Darragh Fitzgibbon (Cork) and Darragh McCarthy (Tipperary), using existing GAA match footage to celebrate the speed, skill and intensity of the game. The creative aired nationally across RTÉ and GAA+ throughout the Championship.
Challenge.
The creative needed to capture the excitement of Championship hurling while reinforcing eir's role as the competition's official sponsor.
With only a few seconds to engage viewers, the sting had to deliver maximum impact, seamlessly combining existing match footage with strong branding to create a premium broadcast asset suitable for every Championship fixture.
Solution.
Titan developed the creative concept, edit and motion graphics for the TV sting, building the story around eir's three ambassador players using existing Championship footage.
Through dynamic editing, impactful sound design and seamless brand integration, the creative captured the energy and emotion of elite inter-county hurling while ensuring eir remained at the centre of the Championship viewing experience.
The finished broadcast assets were supplied for national transmission across RTÉ and GAA+ throughout the 2026 All-Ireland Hurling Championship.
Result.
The TV sting aired nationally across RTÉ and GAA+ for the duration of the 2026 All-Ireland Hurling Championship, providing eir with consistent, high-pRofile broadcast exposure during one of Ireland’s largest sporting events.
The project demonstrated how existing sporting content can be transformed into impactful broadcast creative, reinforcing eir’s sponsorship while connecting the brand with millions of hurling fans throughout the Championship.
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